SPEC CONCEPTProduct storytelling
Luxury Fragrance
Cinematic product imagery designed as a launch system rather than a single hero image.
MidjourneyPhotoshopFigma
AI Creative Designer · Creative Operations · Visual Storytelling
I turn ideas into creative systems.
I blend generative AI, visual storytelling, creative operations, and performance thinking to move from research and brief to production, launch, learning, and iteration.
About
Part creative. Part operator. Fully AI-native.
I’m strongest in the handoffs most teams struggle with: turning research into a clear brief, a brief into production-ready creative, and results into the next iteration.
What I bring
Creative judgment with operational structure.
My background spans healthcare technology, digital publishing, DTC/e-commerce, consumer brands, and luxury hospitality. Across those environments, the common thread has been building better creative workflows and clearer content systems while staying close to the actual work.
Research → conceptCompetitor, audience, hook, offer, and visual trend research.
Concept → productionBriefs, AI generation, content systems, asset routing, QA, and approvals.
Production → launchCross-functional coordination, launch readiness, versioning, and delivery.
Launch → learningPerformance analysis, creative iteration, and next-test recommendations.
Selected professional results
+53%CTR improvement to 16.61%
+8%Open-rate improvement
+128%Activation improvement
200K+Members reached monthly
Performance results shown are from professional campaign/lifecycle work and are separate from the speculative AI concepts below.
Selected work
AI creative built with a testing mindset.
Speculative concepts created to demonstrate photorealistic visual production, creative direction, product storytelling, variant thinking, and channel adaptability.
SPEC CONCEPTSPEC CONCEPTPerformance beauty
Skincare
Photorealistic talent + product imagery designed for multiple hooks and benefit-led variants.
MidjourneyRunwayPhotoshop
SPEC CONCEPTNative lifestyle
Wellness / UGC
Social-first imagery balancing believable creator-native moments with product clarity.
MidjourneyCapCutCanva
SPEC CONCEPTE-commerce lifestyle
Home Goods
Editorial interiors structured for PDPs, marketplace creative, social, and retargeting.
MidjourneyPhotoshopFigma
SPEC CONCEPTCollection launch
Fashion / Accessories
A consistent visual family spanning hero talent, product detail, alternate crops, and social derivatives.
MidjourneyPhotoshopInDesign
SPEC CONCEPTVariant matrix
Health & Wellness
One product translated into distinct visual hooks to support a structured paid-media testing plan.
MidjourneyPhotoshopCanva
Experience
Where creative meets operations.
Experience across high-volume marketing, creative production, content systems, DTC/e-commerce, and complex cross-functional environments.
2023–2026 · Remote
Transcarent
Marketing Project Manager · Creative, Lifecycle & Marketing Operations
Led high-volume creative and campaign workstreams from intake and briefs through QA, launch readiness, reporting, and iteration. Partnered across Growth, Creative, Product, Clinical, Legal, Data, Analytics, Operations, and vendors.
2022–2023 · Remote
Transcarent
Growth Project Manager · Lifecycle & Campaign Operations
Supported acquisition, awareness, activation, retention, paid-media support, audience segmentation, creative asset routing, campaign calendars, launch readiness, and performance reporting.
2021–2022 · Remote
Creatd
Creative Operations Manager · Content Marketing & Creative Strategy
Managed editorial, influencer/UGC, branded-content, social/video, and DTC/e-commerce production. Built creative workflows in Notion, Airtable, Asana, ClickUp, and Jira across briefs, calendars, asset reviews, approvals, and launches.
2018–2021 · Miami
Acqualina / The Trump Group
Project Manager · Marketing & Operations
Supported high-visibility luxury hospitality and real-estate marketing, brand initiatives, creative requests, events, production logistics, vendors, approvals, and executive stakeholders.
AI + tools
A tool-agnostic creative stack.
I care less about loyalty to one model and more about building the right workflow for the output: image, video, voice, layout, research, production, or performance analysis.
MidjourneyRunwayVeoKlingFluxSeedanceNanoBanana ProOpenArtHeyGenElevenLabsChatGPTClaudeGeminiJasperPhotoshopFigmaCanvaCapCutInDesignNotionAirtableAsanaClickUpJiraBrazeHubSpotTableauMixpanelSnowflake
01
Research
Audience, competitors, hooks, offers, channels, references, and category patterns.
02
Concept
Creative territories, briefs, prompts, scenes, visual angles, and testing hypotheses.
03
Generate
AI image/video creation, controlled variation, reference-driven iteration, and asset assembly.
04
QA + Polish
Anatomy, product geometry, lighting, labels, texture, artifacts, hierarchy, and brand consistency.
05
Adapt
Static, social, landing page, short-form motion, alternate crops, and format variations.
06
Learn
Performance and qualitative feedback translated into the next creative testing matrix.
Let’s create something impactful.
Creative that connects. Systems that scale.
Open to AI creative, creative operations, content innovation, and performance-creative opportunities.