I create and scale visual concepts using generative AI, creative systems, and performance feedback — moving from research and concept through production, QA, variation, and optimization.
The work is intentionally structured around the full creative loop: research, AI production, variant development, QA, testing logic, and performance-informed iteration.
Audience, competitor, creator, hook, offer, and visual-trend research translated into actionable creative directions.
Prompt strategy, image/video generation, controlled variation, realism review, compositing, editing, and channel adaptation.
Multiple hooks, formats, scenes, and visual angles designed to create a useful test matrix rather than one-off art.
CTR, engagement, activation, conversion-path signals, and qualitative feedback used to inform what gets made next.
Professional performance results are from Transcarent campaign/lifecycle work and are not attributed to the speculative concepts below.
Each concept shows the thinking behind the asset: objective, production approach, AI/creative toolkit, and a clear hypothesis for what should be tested next.
Photorealistic Product Storytelling
Create a premium launch system that makes one hero product feel cinematic, tactile, and channel-ready without relying on a traditional photo shoot.
Conversion-Focused Beauty Creative
Turn a single skincare proposition into a modular performance-creative system spanning photorealistic talent, product detail, and benefit-led variants.
Native-Looking Lifestyle Creative
Create social-first imagery that feels lived-in and creator-native while maintaining product legibility and enough polish for paid acquisition.
E-commerce Lifestyle System
Show how one product category can live across elevated interiors while retaining believable materials, scale, and a consistent visual point of view.
Collection Launch & Variant Scaling
Build a launch family from a consistent fashion direction: hero talent, product details, alternate crops, and social-first derivatives.
Performance Variant Matrix
Use one product as the anchor for a deliberately varied set of visual hooks that can support structured testing across paid media.
The differentiator is not just generating attractive images. It is building a repeatable system that produces useful variants, catches AI failure modes, and learns from performance.
Audience, competitor, hooks, offer, channel, and visual references.
Creative territories, prompts, scenes, visual angles, and copy-space planning.
Image/video generation, controlled variation, and reference-driven iteration.
Anatomy, product geometry, labels, lighting, texture, artifacts, and composition.
Static, social, landing page, short-form motion, alternate crops, and formats.
Performance and feedback translated into the next creative test matrix.
Available for full-time opportunities · Remote US